The lovely Dodie Clark (Doddleoddle online) did this video about how the media talk about and portray Youtubers and she asked for responses. So here is mine. Because oh my god it bothers me how some of them get talked about.
I've been watching YouTubers since I was about 14/15 (I'm 20 now) and they are some of the people I look up to the most. Is it not better that I look up to people who I've watched grow as both internet personalities and people over the years, who've worked bloody hard for what they've got and what they do, continue to make even better and bigger projects? I've watched some YouTubers before they made it 'big' I guess and it's so wonderful to see people achieving great and inspiring things, particularly when they also genuinely seem like good, kind-hearted people. For example, Dan and Phil did a worldwide stage tour, Carrie Hope Fletcher played the role of Eponine on the West End and in Dubai (and no she didn't get the role because she's famous on the internet, she got it because she's fantastic), Dodie release an EP, Bry go on tour with Twenty One Pilots, Jack and Dean have their own show....I could name many more wonderful things Youtubers have done. It's inspiring to see people I do hold some form of affection for go on to do brilliant, wonderful things.
On a personal level, I struggled with being homesick, being anxious and some other health problems my first year of uni, if I hadn't have watched certain YouTubers (namely D&P thanks boys lol) I would have been a lot more sad and it helped me get through rough patches as it was 10-15 minutes of my day where I was distracted from my own head. If a YouTuber has made one person feel better about a crappy day what harm can they really be posing to the world? Ask yourself that mainstream media.
On a personal level, I struggled with being homesick, being anxious and some other health problems my first year of uni, if I hadn't have watched certain YouTubers (namely D&P thanks boys lol) I would have been a lot more sad and it helped me get through rough patches as it was 10-15 minutes of my day where I was distracted from my own head. If a YouTuber has made one person feel better about a crappy day what harm can they really be posing to the world? Ask yourself that mainstream media.
In response to the Guardian article that's caused this discussion, how on earth they can think Zoella is 'ruining literacy', I've got zero clue. My little sister has read Zoe's books and she's not a massive reader - if Zoe's online presence has meant young people have picked up a book instead of their phone or laptop, again what harm is being done? None.
Some mainstream media seems so obsessed with how much money YouTubers earn. Why on earth does it matter? These people work hard for a living, they are literally all running their own businesses - their channel- and alongside that, some are working on music, writing books etc. Anytime I've read a newspaper article about YouTubers, it almost always mentions how much they're worth. Louise Pentland, when on Celebrity Mastermind, was asked how much she earns, to which her response was "well how much do you earn?" - no other person in the spotlight would get asked that... but for some reason, being famous online makes it more okay for the media to be invasive. I won't go into the whole PewDiePie drama from the not so distant past as that's a different issue but he did mention the fact that journalists have turned up at his door and I seem to remember a newspaper once printed Zoe and Alfie's address...not only is it awful but it borders on a crime surely.
It really does seem that because some in the mainstream media don't quite understand how these 'kids' online make their money (and be very successful at the same time), they decide to just shame them instead. There does also seem to be a lot of dismissal/misinformation that the main YouTube audience are just 'young teenage girls'. While those who are younger are perhaps more vocal in the YouTube community, I also think that a lot of the audience has grown up with the YouTubers they watch - like I said before I've been watching since I was 14. Therefore this would make the demographic of audiences somewhat older than the media makes out. Some articles I've read dismisses the 'fame' of YouTubers because their audience are young and female - bit sexist innit?
The wonderful Carrie Hope Fletcher made some excellent responses in this video in that YouTube needs the mainstream media so it isn't enough to boycott it but also that the media uses clickbaity titles (as some YouTubers do) in order to get attention/views/clicks on their article. Everyone is doing the same thing so it isn't necessarily a case of new vs old media. It does perhaps need some time for things to merge together but I feel that if some mainstream media got over 'I don't understand this' and researched YouTubers and worked with them rather than against them, the entirety of digital media would become a lot more friendly. Outlets like the Huffington Post and Buzzfeed seem to be doing this crossover quite well in my opinion.
Well this is a somewhat rambling post I do apologise. I hope it makes sense - thinking about it I might write some more pieces on YouTube as it is a part of my life that I'm passionate about. Thanks for reading and see you soon :)
Laura x
It really does seem that because some in the mainstream media don't quite understand how these 'kids' online make their money (and be very successful at the same time), they decide to just shame them instead. There does also seem to be a lot of dismissal/misinformation that the main YouTube audience are just 'young teenage girls'. While those who are younger are perhaps more vocal in the YouTube community, I also think that a lot of the audience has grown up with the YouTubers they watch - like I said before I've been watching since I was 14. Therefore this would make the demographic of audiences somewhat older than the media makes out. Some articles I've read dismisses the 'fame' of YouTubers because their audience are young and female - bit sexist innit?
The wonderful Carrie Hope Fletcher made some excellent responses in this video in that YouTube needs the mainstream media so it isn't enough to boycott it but also that the media uses clickbaity titles (as some YouTubers do) in order to get attention/views/clicks on their article. Everyone is doing the same thing so it isn't necessarily a case of new vs old media. It does perhaps need some time for things to merge together but I feel that if some mainstream media got over 'I don't understand this' and researched YouTubers and worked with them rather than against them, the entirety of digital media would become a lot more friendly. Outlets like the Huffington Post and Buzzfeed seem to be doing this crossover quite well in my opinion.
Well this is a somewhat rambling post I do apologise. I hope it makes sense - thinking about it I might write some more pieces on YouTube as it is a part of my life that I'm passionate about. Thanks for reading and see you soon :)
Laura x
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